The Brief
Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles and capable of rendering thousands of high quality shots for marketing.
By creating an all-in-one solution we were able to give Lexus customers a unique experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.
Modularity
With re-usability being one of the main goals for the kit, we designed the kit in such a way that it's made up of prefab pieces that can be easily joined to create a variety of layouts ranging from stairs, hallways, halls, jail cells and more. All elements are optimised and share re-usable materials for the best possible performance whilst maintaining a high level of fidelity.
Modularity
With re-usability being one of the main goals for the kit, we designed the kit in such a way that it's made up of prefab pieces that can be easily joined to create a variety of layouts ranging from stairs, hallways, halls, jail cells and more. All elements are optimised and share re-usable materials for the best possible performance whilst maintaining a high level of fidelity.
