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Allegiant Airlines Ads

Environment creation for a Virtual Production advertisement using an LED wall, 6 environments were created by our team to be integrated into a traditional pipeline using real time technology and camera tracking.

Project Brief

We created six distinct environments for Allegiant's latest advertisement, handling design, layout, and dynamic lighting, which provided a highly realistic virtual production experience. This efficiency in virtual production allowed the director to cover six locations in just two days, showcasing an advantage over traditional filmmaking. Each environment was visually captivating and met the high demands of quality advertising and virtual production.

Showcase Video

•  The Full Collection  •

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Walk in these boots

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Windows into my world

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Small town to big game

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•  Features  •

The Power of Virtual Production

Virtual production transforms filmmaking by using LED walls to instantly bring digital environments to life on set. At Virtus Studios, we harness this technology to meticulously craft and control every aspect of the scene, from lighting to background detail, in real-time.