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Project Brief
Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles that was also capable of rendering thousands of high quality shots for marketing. By creating an all-in-one solution we were able to give Lexus customers a unique experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.
Showcase Video
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Real-time Car Configurations.
Real-time configurators transform customer engagement by allowing users to instantly customise Lexus vehicles in various environments, enhancing the digital shopping experience with responsive, personalised visualisations.
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Accessible from Anywhere, Anytime.
Pixel streaming is used to guarantee high-quality, real-time video streaming of a system, that will work on any device with access to an internet browser. This means that intricate configurators can be accessed from anywhere without the need for powerful hardware on the users end.
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• Features •
Photorealistic Rendering.
The Lexus configurator uses realistic renders for detailed product visualisation. Users can adjust camera angles, lighting, and surroundings, offering a clear, dynamic view. These renders can also enhance promotional content, providing an immersive and engaging experience that highlights key features and customization options.
