The Brief
Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles and capable of rendering thousands of high quality shots for marketing.
By creating an all-in-one solution we were able to give Lexus customers a unique experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.
User Experience
Using the latest in game engine tech, we created a real time 3D customer experience, allowing users to fully customize a range of Lexus vehicles to create product accurate, digital models with beautiful lighting.
Rendering
Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles and capable of rendering thousands of high quality shots for marketing.
By creating an all-in-one solution we were able to give Lexus customers a unique digital customer experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.
