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Lexus Vehicle Platform

Real time Unreal Engine 5 configurator showcasing options for Lexus new owners. Tool also to serve marketing team to quickly customize, build and render shots based on input variations.

The Brief

Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles and capable of rendering thousands of high quality shots for marketing.

 

By creating an all-in-one solution we were able to give Lexus customers a unique experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.

User experience

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Using the latest in game engine tech, we created a real time 3D customer experience, allowing users to fully customize a range of Lexus vehicles to create product accurate, digital models with beautiful lighting.

Rendering

Leveraging next gen real time tech, we were tasked with creating an immersive tool for customising a series of Lexus vehicles and capable of rendering thousands of high quality shots for marketing.

By creating an all-in-one solution we were able to give Lexus customers a unique digital customer experience and provide the versatility to generate the thousands of images needed for marketing at a fraction of the cost of traditional workflows using our platform.

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Versatility

With Unreal Engine 5 being a versatile tool, we're able to demonstrate how the high fidelity automotive models can also be used to rapidly create full CG commercial sequences.

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Let's collaborate

Need some creative support? Check out our previous projects and see for yourself first hand what our talented artists are capable of.

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